Meraas Design System
Background:
Meraas is a leading developer in the UAE and one of the biggest in Dubai. On average, the company launches a new project almost every month and is often sold out in just a matter of hours, however, they had a problem. Every project is launched with its own identity and left the Meraas brand looking disjointed. We needed to create a system that would work with the world that Meraas has created but also builds the Meraas brand at the same time.
Solution:
Inspired by their geometric logo, we created a flexible design system that would work with current and future developments and any identities created for those products.
Execution:
The striking black and white of the brand along with the three black rectangles created a distinctive and immediately ownable visual language for the brand.
