Problem: Yas Waterworld wanted to tell people what it really felt like when you visited the waterpark.
Solution: We got real customers to be the face of our next campaign. To do this we created #LiveToTellTheTale. Those that posted the best quotes describing their experience and the most exciting pictures on Facebook from the waterpark were then invited back to be part of our campaign.
This campaign was a run away success and led to many other spin-off promos and events around this theme.
Yas Waterworld ran an online promotion along side this campaign which gave four friends a free trip to the waterpark from anywhere around the UAE. We branded taxi's in Dubai with this message.