Zeitz MOCAA Brand Identity

The branding of the Zeitz MOCAA. A historical grain storage building, a desire to distil the dynamic world of contemporary African art into a simple yet flexible symbology, and the ambition to create an icon for Africa’s most iconic art museum all informed the development of the Zeitz MOCAA brand identity.

An icon for an icon
Branding the Zeitz MOCAA
A historical grain storage building, a desire to distill the dynamic world of contemporary African art into a simple yet flexible symbology, and the ambition to create an icon for Africa’s most iconic art museum all informed the development of the Zeitz MOCAA brand identity.
42 silos, one design grid
A unique typeface called Forty-Two 
based on the 42 silos of the original building
An icon alive with art and culture
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